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Tuesday, December 24, 2013

Jesus, Gandhi and Mother Teresa Stump for Unicef in Extremely Virtuous Holiday Ads

You can join them, my child 

Forget about those famous Internet felines in Friskies' Christmas spot. The real holiday supergroup is in this campaign from Forsman & Bodenfors for Unicef Sweden.
I'm talking about Jesus, Gandhi and Mother Teresa—dubbed "The Good Guys"—who get together to discuss the sacrifices they made to benefit humanity. They're joined by a typical party dude, who gets to hang with the hallowed do-gooders simply because he clicked on a Unicef banner to help save kids' lives.
The three spots in the series strike just the right tone. They're mildly irreverent and amusingly low-key, with lots of cute exchanges and details. You've gotta love Gandhi's mod yoga mat; the slacker complaining that Jesus's story, while possibly the greatest ever told, drags on a bit; and Christ accidentally clicking through to an ab-blasting offer when He initially tries the Internet.
It's a good thing Jesus is on board, since it usually takes a miracle to get folks to click on banner ads, even for a good cause.
CREDITS
Client: Unicef
Director of Communication: Petra Hallebrant
Senior Marketing Officer: Jim Carlberg
Marketing Officer: Åsa Lee
cybershamans (karmapolice) / CC BY-NC-ND 3.0
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